Less vegetabley?

I saw an advertisement from Albertson's yesterday on the side of a bus. I didn't read the find print, but their giant slogan was "MAKE VEGETABLES LESS VEGETABLEY".

Now, I may not have a degree in psychology, but something about this doesn't make sense. Either as a way to appeal to the masses or, you know, in terms of general logic. Isn't this similar to an appeal to make water less watery?

I don't understand marketing people. I never will.

To-do list for this weekend requires some effort into putting together notes for the two hours review session I'm co-running on Monday and working on my take home final (due Tuesday, at which point I get to turn it in during class and take my in-class final. For the same class). I have finished grading the problem set turned in to me on Thursday, and I have just finished taking the final designed for the undergraduates. (And as far as I'm aware, I was the only TA in the class who was asked to do this -- possibly because I'm pretty sure I'm the only graduate TA who manages to give prompt and detailed feedback--somebody better appreciate this.) (Yes it's genetics and I like genetics and the final isn't that bad, but I like weekends with time off even better, not to mention my own take home final is of the horrible, essay-writing type and dammit that's what I forgot -- I need to change the directory of Windows Office on Zen because it's been having trouble locating the executive files ever since the RAM got upgraded.) (Daemon and Ivy runs Open Office which has some formatting issues with MS Office.)

Gah. Time for tea, me thinks.